While halitosis (bad breath) is primarily seen as a barrier to social and professional achievement, chronic halitosis is a known indicator of periodontal disease and even non-oral diseases – such as diabetes and cardiovascular disease.

There is currently no objective way to self-assess one’s own breath on-the-go, in public or at home. And while it is estimated that 38% of the U.S. population suffer from halitosis, people are unable to assess their own bad breath or the underlying infection that can cause the condition.

Market research substantiates the need for a test that is quick, easy and confidential for self-assessment of halitosis. Such a product may also inform consumers of the existence of harmful bacteria in the mouth that may be associated with periodontal disease. More…